Got high gas prices and want to bring in customers? Obscure your sign. They know they're getting f---ed in the a-- without a reacharound, but if they don't know just how high your prices are they might just stop anyway as opposed to getting discouraged and hope for slightly lower prices up the road. The Shell in Grimesland, NC has the vendor park in front of the prices like this:
See? Companies can work together to screw consumers. But hey, at least Shell doesn't buy its gas from the Middle East, so I know no part of my $43 and change is going to buy weapons to kill American troops. Go me. Oh, and the gas was $3.59 a gallon. Oh my bad. $3.59 and nine tenths.